Shoot Producers work to find prospective Location Owners in their Shoot Cities, using one of several possible means.
AW BV provides a design and reimburses Shoot Producers a modest amount of collateral printing (cards, posters, flyers).
Shoot Producers distribute the collateral at their own effort and expense.
Letterboxing
Shoot Producers identify suitable neighbourhoods (that is, neighbourhoods that are quiet; have gardens; are convenient for the Shoot Producer and models to travel to; have parking nearby (if necessary); seem to have good natural light.
We recommend selecting streets that are not close to main roads, and do not have any obvious signs of public or private construction work going on (as the sound of that will likely be an issue when shooting video), and are not near schools.
Shoot Producers organise the printing of B5-sized flyers the company provides, and walk down streets and place one flyer in each letterbox of suitable-seeming homes. High-rise buildings are an efficient way to distribute many flyers.
Shoot Producers keep a log of dates and streets they have “letterboxed” to ensure we do not irritate homeowners by “spamming” them multiple times (once per year is acceptable).
Posters
Shoot Producers identify suitable places that accept A3 posters, where suitable Location Owners would see it. Women aged 18 to 30 are more likely to have suitable homes for shoots (already “set dressed”), so places where such women congregate are likely to be more successful. Consider Universities and pole dancing studios, and similar.
Online
Shoot Producers can place ads on services like Facebook, Instagram, LinkedIn who all allow targeting of specific “types” of people (by age, gender, geographic region, income). Ads are charged as pay-per-click (so, we only pay for people who are interested in the service the ad is offering).
We recommend setting a budget of €50 a week, and making a simple ad with an image from SFL.
Ad performance can be tracked easily from the dashboard of the advertising service, and we can compare the number of ad clicks, with the number of applications received from the SFL site to assess the performance. For example, if we got two enquiries from the one-week run of the €50 ad spend, we can say our “cost per acquisition” of a new Location Owner enquiry is €25.
Referral cards
Business-card-sized cards are used to help Location Owners we already work with in referring their family, friends, and colleagues.
It is intended that SPs give 5 referral cards to each Location Owner they work at.
Referral cards acknowledge the locations are used for porn production, assuming the referring Location Owner has already mentioned that part of our pitch.