abbywinters.com needs high-quality shoots to attract and retain customers. We have a series of Levels that Shoot Producers progress through, based on the ongoing quality of the shoots they produce.
Shoot Producers on higher Levels enjoy several benefits, including;
- Earning higher shoot fees;
- Being afforded more creative freedom;
- Having submitted shoots assessed less-critically;
- Are eligible for higher Location Allowances.
Shoot Producers increase their Level for a given Shoot Type by consistently submitting a series of high quality shoots that meet the standards required for that Level (that is, a “winning streak”).
Shoot Producers may also regress (go back down) a Level, if, over several shoots, their submitted shoot quality is found to be poor and fails to meet the current Level. If that occurs, the Shoot Producer must meet the requirements of the reduced Level to advance back to the higher Level again (or risk regressing another Level).
Why we have Levels
We have Levels for Shoot Producers for several reasons:
- To be transparent with Shoot Producers regarding the company’s expectations;
- To acknowledge Shoot Producers’ ongoing hard work, and reward them appropriately;
- To provide a clear path of progression for Shoot Producers (“levelling up”);
- To encourage more experienced Shoot Producers to be more autonomous in shoot creation;
- To allow Shoot Producers to explore the paradigm more deeply, without risk of penalty;
- To reduce administration for the Company by streamlining shoot assessments.
We hope these reasons will help us attract and retain Shoot Producers.
In 2022, only Solo shoots have a completed Levels system. We’re working on making a Levels system for other Shoot Types.