Effusive means, “showing approval in an unrestrained or heartfelt manner”. Generally, feedback should be more-effusive, without being “over-the-top”. For example;
❌ This light is acceptable.
Using this phrase when the light is excellent needlessly under-sells your own work. It’s always fine to be proud of your work (but if the light is just acceptable, maybe best not to mention it to the model at all?).
Consider this improvement;
🤐 The light is working well today.
This is ok to say, if the light is adequate (that is, meets the abbywinters.com requirements for lighting).
But consider this improvement;
✔️ I’ve never set up the lights like this before, but it really works in this room, with you doing that movement in those clothes – check out this pic I just took – looks great, huh?
Framing the feedback as a win for the team’s collaboration is always best.
Being genuine is essential: if the light is bad, saying it’s good does not help anyone! It’s ok to mention the light needs work – do that work – then direct the model to do her thing again and show her the improvements.
Enthusiasm is contagious – if the Shoot Producer is excited about what they are creating, some of this will “rub off” on the model, causing her to strive to do better as well.
However it’s possible to be too effusive where the feedback seems “over the top” (that is, does not match what the model has done). Consider when a toddler or a dog does something good – a lot of effusive praise is often used (it’s proven to work well, because toddlers and dogs respond more to the tone of voice than the words spoken). But, being too-effusive is patronising for human adults, and feels “false” (“Why are they lying to me?”).
Consider that the appropriate level of effusive-ness varies between models!