How should I brief the model before the video shoot?

Typically, video is shot after stills and lunch, and thus, after the Pre Shoot Briefing. If shooting video first on the shoot day, the Pre Shoot Briefing must be delivered, then directly after the Pre-Video-Shoot Briefing delivered.

Most models are concerned about the video component of the shoot (especially first-time-abbywinters.com models). Part of that is them “assuming the worst” and not having a clear understanding of what to expect. We do what we can to introduce video to models in a positive context.

A Pre-Video-Shoot Briefing is required to set expectations around video as it’s a different context: the expectations for the new medium, but also a chance to reflect on the Stills and the shoot more broadly. Several open-ended questions are included, to invite a conversation with the the model (instead of a “lecture”) from the Shoot Producer. Note the framing technique used when asking the model for input.

Introduce to model, for first Solo video shoot Considerations For subsequent and other shoots (Solo, GG, GB)
Now the Pre-Video-Shoot Briefing. I’m going to refer to my notes again, so I am sure not to miss anything! [NA] [same]
In stills, you did the Posing Level. How did you feel about that? What poses did you feel uncomfortable in? [Be open to model’s response; consider adjustments necessary; consider if downgrading the Posing Level is necessary] [same]
As a model, video is different to stills in a few ways. What are they?

We’ll be doing a lot of movement-based stuff, and a lot of talking. Our style of relaxed, casual, fun, sexual still applies.
[Key diffs, guide model to: addition of movement and talking] [Can be omitted on subsequent shoots, if the model(s) seem to be aware]
There’s no real story to the video; like for stills, you’ll start clothed, get naked, then work up to the Posing Level. We’ll be shooting a series of around 100 short video clips that will be edited together, each clip will be 10s to 1m in length. [Be open to model’s response] [Can be omitted on subsequent shoots, if the model(s) seem to be aware]
I’ll be directing you before each sequence, we’ll discuss and plan what to do, maybe practise, then record it. It’s no problem to stop if you need help. [Be open to model’s response] [Can be omitted on subsequent shoots, if the model(s) seem to be aware]
I’ll be asking lots of questions about you and your life. Starting out more general, then getting more sexual. It’s always fine to say if you’d prefer not to answer a question, we can change it up no worries.

When answering a question, phrase the question in the answer, for example, I ask how old you are, and you say “I’m 22 years old” (not just “22”). That way, we can edit my voice out of the video to keep the focus on you

Let’s practise, what’s your name? [I’m Mary]; What country are you from? [I’m from Italy].
Use a few more examples if the model seems confused by what’s required. [Can be omitted on subsequent shoots, if the model(s) seem to be aware]
We’ll be doing quite a few activities sequences, so our customers can see how you move. I’ll set some tasks or challenges that will get you moving. Let me know if you’re uncomfortable, and we can change it up, no problem. [Be open to model’s response] [Can be omitted on subsequent shoots, if the model(s) seem to be aware]
What are some movement activities we can do in this space, for video? [Engage model in their ideas] [same]
How are you feeling about the video now? [Be open to model’s response] [same]
I estimate we’ll finish at around . [Be open to model’s response] [same]
That’s the pre-Video-Shoot Briefing done - shall we begin? [Be open to model’s response] [same]