We believe that with timely and constructive feedback, people can excel. All shoots submitted by Shoot Producers get some level of scrutiny and basic feedback. Generally, the more experienced a Shoot Producer becomes with making abbywinters.com shoots (and as they earn more money for shoots they produce), the less-comprehensive reviews they receive.
Shoot Producers may receive one of three different types of Shoot Reviews from abbywinters.com, based mainly on which Level they are on for the given Shoot Type. For example;
Shoot Producer Ben is on Level 2 for Solo shoots. His shoots gets a “Brief” Type of Shoot review.
Shoot Producers can see their current Level in the PPCMS, along with details on Posing Level percentage and details of Must Haves captured. Level changes are always clearly communicated by email, and referenced in the Shoot Assessment spreadsheet each Shoot Producer has access to.
Shoot Reviews are written in Google Docs, and are stored in a Google Drive folder shared with the Shoot Producer, along with the edited shoot media.
Discussions about shoot reviews and resulting assessments is always welcome with the Shoot Producer Trainer and / or Creative Director.
“Thorough” Shoot Reviews
Shoot Producers starting out working with us on Level 0 and all shoots created on Level 0, and some shoots made on Level 1 will receive Thorough reviews.
These are comprehensive, around 20 pages of text relating to each assessment area of the shoot. They will include screenshots and illustrations designed to help Shoot Producers understand what was good and bad about the work they submitted. Often, these will spark conversations that are followed up with voice or video calls to refine certain aspects.
Each section comes with defined “Take Aways” – what the SP is expected to do more of / do differently next time. Shoot Producers are expected to implement these actins on subsequent shoots (and for this reason, another shoot may not occur until the Thorough review has been created and discussed)
“Brief” Shoot Reviews
As Shoot Producers advance their skills and they increase to Level 1 and Level 2, Brief reviews apply. These consist of a few constructive comments on each Assessment area, including technical aspects. “Take Aways” are still present.
Brief Shoot Reviews are shorter – 10 pages including video screenshots / images.
“Hasty” Shoot Reviews
Shoot Producers on Level 3 and Level 4 receive Hasty Reviews. Shoot Producers are expected to be autonomous and meeting the requirements by this stage, so feedback is much less. Hasty Shoot reviews consist of numeric data. Assessment areas are all pass/fail, and this information is stored in a spreadsheet. Terse notes for failed Solo assessment areas are provided, but the SP is expected to understand the problem and rectify it on subsequent shoots.
However, clarification can always be sought from the Shoot Producer Trainer and / or Creative Director.