What we mean by “fetish” in this context
Many aspects of nude models are subject to fetishisation (that is, some people find those aspects particularly erotic). This is not limited to BDSM-style fetishes (whips, chains, restraint, leather, etc) – the most benign things are fetishised.
In the abbywinters.com paradigm, these are often physical characteristics (for example, a model having red hair or large breasts), but could also be activity based (doing yoga; flashing; peeing) or clothing-based (for example, cameltoe with panties; wearing a T-shirt without a bra).
We do not aim to cover every possible fetish, but there are many that are known to be appealing to a larger subset of our customers.
Shoot Producers (and editors) must be able to identify, capture and promote these to satisfy our customers.
Fetishes are primarily presented to customers via Fetish pages, which are linked in Raves and on the Browse page.
How fetishes are captured
Some fetishes are going to be captured regardless of what a Shoot Producer or Editor does (a non-white model, for example, or a redheaded model), but all should accentuated to satisfy customers in the best possible way. That is defined in our Fetish Finder app (more info).
First, we Recognise the moment is of value.
Then we work to enhance it (refining location and clothing; Direct the model into poses and activities)
Then, we shoot it to its best advantage.
Finally, callback to it later in the shoot.
Editors will feature in the Promo edit, consider its inclusion for a Feature Image suggestion, and add it (and English variations) to the “keywords” field in the PPCMS, so customers can find it easily.