We always work to empower models with the big picture, so they understand what we are trying to achieve, and can feel secure engaging in the shoot and making suggestions. An inclusive atmosphere results in a better quality shoot that our customers will enjoy – and mean she’s more likely to refer her friends in the future.
Shoot Producers lead the structured Pre Shoot Briefing conversation with models right before the shoot begins, on the morning of the shoot day.
What if I have shot this model before?
The most value will come from the Pre Shoot Briefing with first-time AW models, but it is required with more-AW-experienced models also. For these models, the Pre Shoot Briefing should be even more interactive. This interactivity is key – the pre Shoot Briefing is not a “lecture”, it has been designed to be a conversation.
On subsequent shoots, models have already learned the basics of what we need, and parts of this discussion can be “gamified”, turning into a more-collaborative shoot planning process. This may make the Briefing last a little longer, but will mean the rest of the shoot day will run more smoothly, because the model deeply understands what’s required (and, it will also make a higher quality shoot).
How do I get the Pre Shoot Briefing document (“cheat sheet”)?
The Pre Shoot Briefing document is provided to Shoot Producers by an emailed PDF as part of the Delivering Pre Shoot Briefing Conversatinos training.
When changes to the PSB doc are made, a new version of the PDF is emailed to Shoot Producers. Shoot Producers must destroy the old PSB version, and replace it with the new version.