What should I do if I am running late to a shoot?

Being on time is respectful. Being ready 15 minutes early is better.

If being late is unavoidable, let the model know as soon as you know you’re going to be late – not at the time you’re supposed to be arriving!

Being serially late can cause a model to lose respect for your leadership, choose not to want to shoot with you, and tell her friends her opinion of you. It should be avoided at all costs.